To improve the condition of farmers in India, the Fairtrade Organization is setting a minimum price that covers the costs & living expenses of the rural farmers.
Additionally, a premium is added to perk up their life & community. It aims to facilitate us achieve better trading conditions. The cotton in products certified by Fairtrade has been grown by farmers who receive a fair deal for their effort. They also receive a premium which goes towards projects within their local community such as building a school or establishing access to water etc.

We are FAIRTRADE certified by FLO-CERT. The independent auditors who execute independent audits ensure compliance with Fairtrade standards.

Fairtrade Standards are designed to support the sustainable development of agricultural workers in the poorest countries in the world. The key objectives of the standards are to:

  • Ensure that producers receive prices that cover their average costs of sustainable production.
  • Provide an additional Fairtrade Premium which can be invested in projects that enhance social, economic and environmental development.
  • Enable pre-financing for producers who require it.
  • Facilitate long-term trading partnerships and enable greater producer control over the trading process
  • Set clear core and development criteria to ensure that the conditions of production and trade of all Fairtrade certified products are socially, economically fair and environmentally responsible.

.-Development of Society: Training opportunities, non-discriminatory employment practices, no child  labour, no forced labour, access to collective bargaining processes and freedom of association of the  workforce, condition of employment exceeding legal minimum requirements, adequate occupational  safety and health conditions

Economic Development of farmers: Pay a Fairtrade Minimum Price and/or a Fairtrade Premium to  the producers. The Fairtrade Minimum Price aims to help producers cover the costs of sustainable  production. This promotes entrepreneurship and can assist the economic development of entire rural  communities.

Environmentally sound practices: Minimized and safe use of agrochemicals, proper and safe  management of waste, maintenance of soil fertility and water resources and no use of genetically  modified organisms.